Marketing, Sales and Admissions Manager (Auckland Park)

MAIN PURPOSE OF JOB        

Marketing

• Create and drive the Company’s marketing strategy and implementation thereof
• Develop and implement the company’s digital marketing campaigns
• Implementing the company’s physical marketing campaigns, including secondary schools visits
• Overseeing the Company’s advertising campaigns
• Responsible for the management of strategic Marketing and Customer Relationship activities
• Build and expand the presence of the company and its brands.
• Oversee creative and strategic development and improvement of Marketing initiatives to ensure growth.
• Appoint and manage external marketing suppliers to optimise return on investment and achieve the company’s objectives and key results;
• Managing the development and maintenance of the Company’s website
• Overseeing the Company’s public relations    campaigns;
• Generally monitoring and overseeing the Company’s profile and good reputation

Sales

• Driving the process of lead generation and conversion
• Develop, implement and integrate the Company’s CRM system
• Managing Company events including Open Days and student functions
• Drive increased revenue and profit to achieve the Company`s growth through Marketing initiatives
• Managing (and partaking in) the Company’s sales incentive programme

Reporting and Analysis

• Reporting and managing company’s sales targets
• Analyse and report on Marketing initiatives to inform business opportunities.
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Assess the ROI of each campaign

Communication

• Overseeing internal student marketing and communications and issues of student satisfaction, as well as the retention of students between years of study;
• Dealing with all general communication with staff and students
• Engagement and management of existing and past students’ activities and concerns including communication
• Overseeing internal student marketing and communications and issues of student satisfaction, as well as the retention of students between years of study

Staff Management

• Managing the day-to-day activities of the sales and marketing teams
• Overseeing the process of sales administration, including capturing of enrolment information on the Company’s database system (Digicampus)
• Managing and overseeing the Company’s front desk
• Developing the marketing and sales team.