Why Finding the Right Talent Is Still a Challenge for Schools - Episode 2
In Episode 1, we explored the challenge of attracting the right talent. But attracting the right people is only the beginning. What happens when the people you need never see your vacancy in the first place?
The next challenge is reaching the right talent.
Let’s get started with the second one.
Episode 2: Reaching the Right Talent
A vacancy goes live, and the applications start rolling in. Twenty. Fifty. A hundred.
It feels like momentum. It looks like success.
Then the school starts shortlisting for a SEN specialist, or a Head of Mathematics, and the truth sets in. None of the hundred applicants are quite right.
The person the school actually needs is out there. They are just not among the hundred who applied. They were never looking in this direction at all.
This is the gap between visibility and reach. A vacancy can be seen by a lot of people without ever being seen by the right people. Volume feels reassuring, but it is not the same thing as relevance.
Where a vacancy is posted shapes who applies to it. A general job board reaches general job seekers, people browsing across industries, roles, and sectors. It was never built to reach a specific SEN specialist scanning for openings in their field, or a math's teacher looking specifically at schools like this one.
The Solution: Go Where the Right Talent Is
An education-focused platform like ScholaEdu works differently. The people on it are already looking for education roles. They have narrowed their own search before the school even posts a vacancy. Reaching them does not require more applications. It requires the right applications.
This changes the question a school should be asking. Not "how many people applied," but "did the people we actually need see this opportunity at all."
A hundred applications from the wrong audience will never outperform ten from the right one. Reaching the right talent is not about casting a wider net. It is about casting it in the right water.
Where you advertise your vacancy matters. The right candidate may be out there, but if your vacancy isn't reaching them, they may never know the opportunity exists.
What Do You Think Comes Next?
Attracting the right talent is one challenge. Reaching them is another. But what happens when the right people finally apply?
What do you think is the next challenge schools face when recruiting talent?
Share your prediction through our short form. Follow along, make your predictions and see if you can guess what challenge we'll uncover next.
Share your guess here: https://forms.gle/XgDsinrHuahAVviv9
Are you an employer struggling to reach the right talent for your school? ScholaEdu Jobs helps education employers reach talent that is specifically interested in education opportunities.